For the "Ghareeb" mini-series, I wrote engaging captions and alt text to contribute to consistent messaging, and kept content accessible for disabled users, which resulted in an increase in viewership. I ended up increasing engagement by 20% in a week after revamping the content strategy.
By utilizing social media trends and the brand’s specific audience’s preferences, highlighting the brand’s unique voice and mission statement, I was able to increase conversion rates by 11% with consistent messaging on social media. I was also able to construct an influencer marketing strategy, as someone with influencer experience first-hand. For entertainment, specifically, it's important to me that specific, unique goals are set.