For an energy drink start-up named Epickl, I developed social media campaigns utilizing my experience as an influencer. I was able to create an influencer marketing strategy, SEO and engaging copy to attract consumers who were unfamiliar with the brand. I created digital marketing strategies for social media influencers, bloggers, and public figures, as well as completed consumer research analysis in order to maximize UX designs for A/B testing. I also utilized data through Google Analytics to create copy for landing pages and boost engagement.
Focusing on e-commerce was essential for my overall strategy here.