Chamaya is a storyteller who specializes in digital marketing projects that empower marginalized voices, center brand specificity, and rely on a general ethos of emotional connection through live experiences.

Brand Specific

social media & Copywriting

I wrote copy for Instagram posts, created content for digital ads, and helped strategize digital content for a product launch.

Branding Strategy & Influencer marketing

I developed an influencer marketing campaign that took into account followers, engagement rates, and other key performance indicators of affluent influencers. This involved building a list of influencers who could potentially boost the brand and drafting outbound marketing materials to attract these influencers.

social media & Influencer marketing

Along with developing email marketing campaigns with a strong SEO strategy, I created and implemented social media strategies for this company’s clients. This included leading influencer marketing campaigns, creating Instagram posts, and writing short-form copy.

Empowerment -Focused

Social Media Strategy

I created a social media strategy for an independent media company that produced this mini series. While taking into account the tone of the show, the audience, and the cultural undercurrent of the community it was serving, I built consistent brand messaging on Instagram leading up to its eventual release.

Live Experience - Based

Content Creation

This was a client that I made Instagram content for. I highlighted the value of the in-person experience they offer, while keeping in mind the brand identity and audience.